Bert Feldman founded his firm around 1909. He visited the U.S. in 1907 and 1912 and secured the rights to many successes: A Bird In A Gilded Cage, Alexander’s Ragtime Band, and The Teddy Bears Picnic. The firm's greatest success prior to the 1920s was It’s a Long Way to Tipperary written by Jack Judge and Harry William, which became the most famous marching song of the First World War. The main composers in the catalogue were Herman Darewski, Victor Herbert, and Rupert Friml. The firm was purchased by Francis, Day & Hunter, one of its major rivals in popular music publishing, in 1945. In 1972 that firm became part of EMI Music Publishing Ltd.